CASE
STUDY
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Hi, we are Chilli.
We are a public relations and digital marketing agency based in Yangon, Myanmar. With international experience and specialised local knowledge, we’ve helped a range of top brands hit the ground running.
SERVICES
Digital Marketing
We bring the heat to digital campaigns—planning and integration, content development, community management, media buying, influencer management, data and reporting.
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SERVICES
Social Media Listening
We listen to conversations online, interpret data and formulate analytic reports that help clients understand their audiences and how to serve them better.
SERVICES
Public Relations
Just as chilli is fiery, so is our passion to deliver storytelling that brings prominence to our clients and what they do to make a difference.
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01
100PLUS
02
KBZ Bank
03
Myanmar Cycling Federation & MSP CAT
04
YARA
05
DKT International (Myanmar)
06
BOLT
07
Grab
08
Singapore Association Myanmar
09
Nivea
10
AFF Suzuki Cup
WORK
OUR CLIENTS
These are some of the international and local brands who have trusted us to bring our ideas to life.
VIEW Case studies
We manage brand, product and sponsorship communications for 100PLUS, Myanmar’s leading isotonic and hydration drink.
This includes the annual 100PLUS Yangon Active Run, where we supported on all event communications, issues preparedness and production of content segments, achieving the highest volume of coverage among all marathon events held in 2018.
We are honoured to work with KBZ Bank, Myanmar’s largest privately-owned bank, on initiatives to improve lives with access to banking services.
In late-2018, we commenced a promotional campaign to introduce KBZPay to local audiences. KBZPay is the fastest growing mobile wallet in Myanmar, with more than one million KBZPay customers as of January 2019.
Cycling
Federation
& MSP CAT
11 November 2018 was a historic day for Myanmar sports as the first ever regional Criterium Bike Race, organised by MSP CAT, Myanmar Cycling Federation and Ministry of Health & Sports, was held on the streets of Mandalay.
We managed all communications and achieved more than 120 news stories, making it the most-publicised sporting event in Myanmar in 2018.
YARA, a global leader in crop nutrition solutions, hosted a series of workshops in different regions across Myanmar in 2018 to help thousands of farmers increase the quality of their crops and their profitability.
We supported YARA to engage media in different states and regions to highlight how the company brings to life its mission statement of ‘Knowledge Grows’.
International
(Myanmar)
With growing literacy in Myanmar around modern contraceptive methods, the demand for contraceptive implants has also grown in recent years.
We supported DKT International (Myanmar) to educate media and drive awareness about Lydia Implanex II, the most affordable contraceptive implant to be launched in the country.
What does it feel like to win MMK 10,000,000? We supported BOLT, a beverage brand which supports the development of kids, to tell stories about how ordinary housewives/mothers in Myanmar became lucky winners of cash prizes through a consumer promotion.
Our campaign included publicity of award ceremonies, advertorials and content segments with leading media outlets.
Since supporting the launch of Grab in Yangon in 2017, we continue to journey with Myanmar’s leading ridehailing provider to promote their service expansion to different cities of the country.
In recent months, we managed media engagement for the launch of Grab’s three-wheel GrabThoneBane service in Mandalay and Bagan.
Association
of Myanmar
Singapore Association of Myanmar (SAM), with the support of Singapore Embassy in Myanmar, hosted the inaugural SAM Business Summit in November 2018.
Chilli Agency managed all communications around the summit which brought together business leaders in Myanmar to discuss economic, legal and specific industry sector topics.
We love working on campaigns that improve the lives of people. We supported NIVEA to launch its localized NIVEA Cares for Society programme which will bring sustainable and positive impact to needy communities.
The first initiative was celebrated in February 2019 at Mya Theingi Nunnery, where more than 1,000 people now enjoy using upgraded everyday facilities.
Let's Chat
Contact
+959 95428 5009Address
04-02, 84 Pan Hlaing Street Sanchaung Township, 11111 Yangon, Myanmar
